A05 Produce personal promotional material and investigate how work might be sold

For the final part of this unit I need to draw on my research in the other sections to find the best ways to promote and sell my own work.

we were given the task to design a buisness card that we could use as if we where artists. I used images from other units I had done to illustrate my design. I chose my god design from unit 17 for the main image as alot of people had told me that it looked different and the liked the swirling patterns behind it.

If i was to further promote myself I would use a website like deviant art as it is free to use and puts you straight in touch with people of my age. also it is possible to sell prints through deviant art. The website takes a cut of the money and you get the rest.

For my unit 3 I made a sculpture of a dog drinking beer, I think that by exhibiting this I could also gain attention as it is unusual and funny which would appeal to my target audience of 13 to 25 year olds and also it might attract some negative publicity like some of Tracey Emin's work and that would also help get me more well known.

A04 Organise and present a display/exhibition of work

For this section of the unit we had to present our work on the wall in our animtion room. We were all given a space and left to arrange our own work on it. I chose to cover my area firstly with black suger paper like everyone else, then I added green card in the areas where i was going to place my images, this was so my work would hopefully be pushed forward by the added flashes of green. I mounted my favourite images from units 17, 18 and 3 up.

The target audience for my display is definitly other students, The animation room is used by lots of different groups so it was important for me to try and make my work as arrealing as possible. I have added a picture of my display below.

i do think that my adding the extra colour into my design that it really does stand out well against the rest of the group, who have opted for a more traditional straight on to black look.

A03 Produce and present a portfolio of work

for this unit I am going to select work from my other units to make into a portfolio that could be taken to a college or foundation course interview.

the main part of my portfolio work would be my sketch books as the college lecturers would want to see my working process. However I have put together some photoshop documents showing some of my more finished work, I would have these at the front of my portfolio so that they are the first thing my target audience see when they look through it. I have included character designs and some pf my digitally coloured sketches. these should give a good idea of some of my design skills.

A02 Research how professional artists/designer present,promote,manage and sell their work

For this section of the unit I am going to look at how an established artist promotes and sells their work. This will again help give me an insight into how i can possibly promote my own work.

The Artist: Tracey Emin



I have chosen to look at the work of famous British artist Tracey Emin. Tracey Emin is often considered part of the Brit art movement, along with Damien Hurst. Much of Emin's fame comes from her ability to divide art lovers between those who love her work and those who hate it.
Her most famous work includes a tent with the names of everyone she had slept with finely stitched within it, and an unmade bed covered with condoms and dirty underwear.
From reading about Emin it seems that her own personal notoriety does more to promote her work than what she actually does, this is backed up by the fact that she really came to public attention for a drunken foul mouthed appearance on a tv show and not winning the turner prize as she already had done.
Since rising in fame Emin has sold work to many famous people such as George Michaels and Elton John.
Emin works in a variet of ways that include needle work, installation and video.
Tracey Emin shows me that confidence in your own work and being as colourful as your own artwork is vital to success as an artist. You need to make people take notice of you.

A01 Investigate professional,commerical and community display and presentation

For this unit of work I have been tasked with researching into the different types of ways that art is displayed and sold. I have split this section into 3 parts so that I can explain each in detail. I am hoping that by investigating art in this way I will be able to learn some tips and hints for promoting my own work.

Commercial Spaces

Commercial art spaces are areas where the selling of art is the main buisness, this would include private art galleries, craft centres. shops and magazines. The whole point of these establishments is to sell art work. In Lincoln where I live we have a range of commercial spaces, the most well known is the Sam Scorer gallery which sells art work aw well as displaying it in exhibitions. Usually the work in the gallery is put there by an artist that the gallery owners like the work of and then when it sells the gallery takes a cut of the profit. We also have some smaller commercial art spaces called the terrace. these have been set up as units for up and coming artists to rent as work spaces.


Public Spaces

Public spaces tend to be less about selling the art work and more for the joy of seeing it. The artwork in these places may be borrowed from an artist or even a collector, examples of this would be the Tate galleries in London or the Usher Gallery in Lincoln. Sometimes these places which will usually be museums or art galleries will buy art work for their own collections if they believe it is important enough. Public art spaces will usually be charitable organizations or funded by public money. The benefits for an artist being in a public space is that lots of people will see your work and you could become far more well known.

Community Spaces

Community art normally means that it is not in a gallery or museum, instead it will be put in a community area like a park or a town centre fpr everyone to see. Examples of community art like the Angel of the North or the B of the bang get alot of publicity for the artist who made them. The main lesson I can learn from community art is to think big and get people talking!